Become a certified Digital Marketing Analyst!
The course starts with an introduction to digital marketing and analytics; explore for yourself, how and why these two fall so effortlessly in sync. The course then goes on to introduce marketing skills like SEO, SMM, SEM, SMO, Website Creation, E-commerce Management, while also familiarizing participants with Email Marketing, Blogging, Mobile Marketing, and Design Essentials, etc.
In the Web & Digital Analytics segment, we train the participants on building blocks of Web & Digital Analytics and on developing strategies, reporting, analysis & recommendations and optimization. The module will also teach analytical tools like Google Analytics, Google Search Console and HubSpot. Participants will learn to model marketing mix, apart from assessing metrics for measuring brand assets and Customer Lifetime Value.
Further, learn what is A/B testing and how it helps improve customer experience and conversion on a website using measurements like - goals, metrics, hypothesis & opportunity prioritization, and running & analyzing A/B testing. Use visualization tools like Google Data Studio to import, analyze, visualize, and generate insights efficiently. Also learn Scenario & Sensitivity Analysis, Customer Analytics and Geo-marketing Analytics, forming the basis of Marketing Analytics.
This is a transformative module that does not let your productivity be affected by the current lockdown situation in India. We start as an online module, with classes being conducted via live, interactive lectures that will gradually transition into regular classroom sessions once the pandemic situation in the country settles down.
o Introduction to Digital Marketing
o Search Engine Optimization
o Search Engine Marketing
o Social Media Marketing
o Social Media Optimization
o Email Marketing
o Blogging, AdSense, Affiliate
o Content Strategy
o Website Creation
o Media Buying
o Design Essentials
o Mobile Marketing
o E-commerce Management
o Introduction to Marketing Analytics
o Data Collection
o Data Analysis
o Data Visualization
o Web & Digital Advertisement Analytics
o A/B Testing
o Projecting Marketing Metrics
o Scenario and Sensitivity Analysis
o Customer Demographic Analysis and Geo-Marketing Analysis
Sr. Data Scientist at an analytics firm. More than 5 yrs of experience working with insurance and retail clients. IIM graduate.
VP of Product and Implementation at a US-based machine learning and artificial intelligence company. Majored in Physics from Tufts University.
Associate Manager of Business Intelligence & Digital Analytics at Course5 Intelligence. Worked extensively with retail, technology, and e-commerce industry clients in a consulting capacity.
Ashwin Malik Meshram
Managing Director of a US-based machine learning company, specializing in algorithm development for financial services. IIT Bombay alumnus.
Works at a leading US-based AI company that provides senior management of global insurance corporations with actionable, data-driven insights and solutions.
Data Science Consultant at a US-based artificial intelligence company with 15+ years of experience. Data Science mentor and trainer.
CEO of a predictive analytics and artificial intelligence company based out of Boston. Ex-Partner at Oliver Wyman.
Co-leading the Financial Literacy Initiative at Boston Private Industry Council. Member of Young Professional Council at Boston Children’s Museum. CFA® charter holder.
CEO of a marketing and research analytics firm. Consultant to Fortune 1000 companies.
BIA extends their 100% support beyond the learning stage by providing placement assistance to our students and help them identify their ideal jobs along with mentorship from industry experts.
RESUME BUILDING | INTERVIEW PREP | PERSONAL BRANDING